Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.lumeinstitute.org  (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase and/or donation through the Site, we collect certain information from you, including your name, billing address, mailing address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Donor/Customer Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Donor/Customer Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Donor/Customer Information that we collect to process your payment information. Additionally, we use this Donor/Customer Information to:

Communicate with you via our digital newsletters;

When in line with the preferences you have shared with us, provide you with information relating to your donation.

We use the Device Information that we collect to help us improve and optimize our Site (for example, by generating analytics about how our donors and website visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use the payment processors Stripe and Paypal to process your donation or purchase. You can learn more about Stripe’s privacy policy here: https://stripe.com/us/privacy . Learn more about Paypal’s privacy policy here: https://www.paypal.com/us/webapps/mpp/ua/privacy-full.   We also use Google Analytics to help us understand how our website visitors use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout. We do not sell personal information to any third parties.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

    GOOGLE - https://www.google.com/settings/ads/anonymous

    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 

DATA RETENTION

When you place a donation and/or purchase through the Site, we will maintain your Donor and/or Customer Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at lume@lumeinstitute.org, by phone at 314.726.0148 or by mail using the details provided below:

  6646 Vernon Avenue, University City, MO, 63130, United States